My name is Samantha Clifford, and I am the Founder and CEO of Poppies Senior Care Management. My passion for care management is deeply rooted in personal experience. My journey began in nursing school while caring for my beloved grandfather, Poppy. What started as a granddaughter’s desire to support someone I loved quickly revealed the complexities of aging and the critical gaps that can exist without a dedicated advocate. During that time, I developed a profound respect for the wisdom of older adults and felt honored to serve as his voice and steady support. That experience became the foundation for Poppies, a boutique, concierge nurse care management practice devoted to providing families with the same unwavering advocacy and personalized oversight.

For the past nine years in New York City, I have built my career on delivering highly individualized, white-glove care management to discerning clients and multi-generational families. My perspective is further shaped by my journey as a mother to a child with special needs, giving me firsthand insight into navigating complex healthcare systems with persistence and compassion. Combined with my background as an Emergency Room nurse, I bring calm clinical expertise, discretion, and decisive leadership to every situation.